The ‘British Designers Collective’ at Bicester Village
26 March 2010
Luxury shopping destination, Bicester Village and the British Fashion
Council have joined forces in a unique collaborative venture to launch
the first ever ‘Pop-Up’ store designed specifically to celebrate new
British design talent.
The ‘British Designers Collective’ store, located in a prime position
at Bicester Village is open until the 7th May 2010 and for six weeks
only will exclusively showcase ready-to-wear and accessories
collections from some of the most talented designers to have graced
London’s catwalks this season, with price reductions of up to 50%.
Designers stocked at the ‘British Designers Collective’ store include
Erdem, Mark Fast, PPQ, Todd Lynn, House of Holland, Markus Lupfer,
Osman, Emma Cook, Louise Gray, Sykes, Felder • Felder, Hannah Marshall,
Louise Amstrup, Georgina Goodman, Bora Aksu, Julien MacDonald, Jean
Pierre Braganza, Maria Francesca Pepe, Goat, Anonymous, Atalanta
Weller, Fiona Paxton, Behnaz Kanani, Gwendolyn Carrie and Me&Em.
The exciting, boutique-style concept store has been created to support
those British designers recognised by Bicester Village and the British
Fashion Council as the future of British fashion - the home-grown, new
generation of talent whose avant-garde styles are integral in pushing
the industry to the next level.
As a truly unique shopping experience, the ‘British Designers
Collective’ offers an unprecedented opportunity to purchase ‘must-have’
pieces by a collective of designers whose sought-after designs have
never been brought together in a single space and will attract shrewd
fashionistas, eager to get their hands on more affordable investment
purchases, not to mention key pieces over which they have been coveting
all season.
“I am so excited about the Bicester Village British Designers
Collective in association with the British Fashion Council. It provides
the perfect opportunity to pick up key designer pieces from the very
best up and coming British designer talent at an affordable price tag.
Plus it really supports the designers, something which is vital for the
success of their labels. Along with the amazing Bicester Village
shopping experience, this pop up store is sure to be the hottest
fashion ticket this season!” Erin O’ Connor, model
“Bicester Village is delighted to be working with the British Fashion
Council on such an exciting initiative in support of British designers.
We are committed to providing a retail opportunity for British
designers to showcase and sell their collections to the wider public.
We hope to grow the offering season by season with emerging designers
joining the scheme to ensure Bicester Village continues to deliver the
ultimate shopping experience. Value Retail enjoys pushing the
boundaries and most importantly the customer appreciates it as they are
an international globe trotter, cultural and relish discovering new
ideas whilst visiting our nine Chic Outlet Shopping Villages in
Europe”. Desirée Bollier, Chief Executive Bicester Village/Value Retail
“The British Fashion Council is pleased to announce our collaboration
with Bicester Village on the ‘British Designers Collective’ store. As
an organisation it has always been top of the agenda to offer British
designers support and commercial direction in order to grow their
businesses. We feel that this scheme is a very exciting opportunity for
the designers involved.
Harold Tillman, Chairman of the British Fashion Council
With 2010 also being the 15th anniversary of Bicester Village, the
‘British Designers Collective’ pop-up store in association with the
British Fashion Council will deliver a perfect lead in to a year which
is set to see British designers flourish and is one of the key planned
projects celebrating Timeless British Fashion at Bicester Village
Find out more about the event: www.britishfashioncouncil.com/bicester
For further information please contact Talk PR:
Michelle
Agyeman 020 7544 3790 / michelle.agyeman@talkpr.com
Danielle.Fitzhugh
020 7544 3871 / danielle.fitzhugh@talkpr.com