bSTORE

Designer names: Matthew Murphy and Kirk Beattie

Origin: East and South East London respectively.

Design background: Murphy studied at Broadstairs and has previously worked at Victor Victoria. Beattie worked with the label Uth.

Career highlight: “Showing on schedule as part of the first official London Fashion Week menswear day.”

What is your signature style? “Modern, contemporary, wearable and English.”

How would you describe the b Store customer? “Someone with good taste.”

Name three things that are inspiring you for autumn/winter 2010: “Country estates, volume and English eccentrics.”

What encapsulates fashionable London for you? “Monday night poetry at The Green Finger Nail on Romilly Street in Soho.”

What do you hope the new decade will mean for your brand? “We hope to reach a wider audience and to continue collaborating with exciting partners.”

How does London influence your designs? “London is a constant source of inspiration. The people and their personal style details are unique to this city.”