Christopher Shannon

DESIGNER NAME: Christopher Shannon

ORIGIN: Liverpool

DESIGN BACKGROUND: Christopher is a graduate of MA Menswear at Central Saint Martins. He first received NEWGEN MEN sponsorship in autumn/winter 2010.

DESIGN SIGNATURES: “They seem to evolve all the time. My collections feature performance fabrics, clean silhouettes and just the right amount of drama.”

HOW WOULD YOU DESCRIBE THE CHRISTOPHER SHANNON MAN? “I’m never quite sure… I don’t like to second-guess our customer, I think it is more important to keep the work interesting. Also, I think we have different men - some who like the mainline while others who will go for the jersey or collaborative pieces. I prefer not to know.”

CAREER HIGHLIGHT: “Seeing the label continue to grow internationally feels essential to moving forward, as well as very rewarding.”

TRADEMARK PIECE: “Hard to say… I suppose the sweatshirts and sweaters are always present in different forms. I love going back and working into ideas.”